Giveaway
In a way, you can thank Cher that Lidia Cammarano is offering to help those facing financial difficulties with hair loss.
Lidia, the owner and manager of Lidia’s Wigs, a business run out of Lidia’s Hair Salon in Footscray, wants to extend her help to those needing a wig but unable to afford it.
She is offering to give away four wigs annually, each up to the value of $500, and also provide her expertise in fitting them.
The first wig will be handed out before Christmas with another given away every three months.
Lidia first started individually ordering wigs for customers about 15 years ago.
“People would come in and talk about getting a wig and then I would suss out something for a particular client depending on their need,” Lidia says.
Someone ordered a wig replicating the glossy black mane of Cher and after a few more inquiries from those wanting to emulate the pop diva’s curls Lidia put a Cher wig on display in her shop at 202 Barkly Street.
“I had so many inquiries that with time I realised if I had wigs in stock people would feel more comfortable coming in,” Lidia says.
While some wanted wigs just to try out the locks of a rock goddess, Lidia began to largely deal with those who had lost their hair due to cancer treatment or because of alopecia, a hair loss condition.
“About 8 to 9 years ago I had the courage to go to the Western Hospital to tell them what I was doing and they started to recommend people to me because it was a local need,” Lidia says.
What Lidia has learnt is that the distress of having to replace hair is magnified by “the great fear” that a wig will look unnatural or silly, so she uses her experience as a hairdresser to perfectly customize the hairpiece to the individual.
“It must be right for them, even if it is just a slight trim or a few adjustments around the edges,” Lidia says.
She remembers one lady, who having lost her hair, was dreading how she might appear at her daughter’s upcoming wedding.
The lady went to church wearing the wig that Lidia had fitted for her and was approached by a man who wanted to offer his extensive condolences, having heard of her illness.
After a lengthy and somewhat showy expression of sympathy he told the lady, to her hidden delight, “well at least you haven’t lost your beautiful hair”.
“I get a lot of satisfaction out of people looking as good as they can,” Lidia says.
“We always think of looks in terms of glamour but it’s not about that, it’s about individuals looking the best they can, that’s what it’s all about.”
“The replacement hair makes them feel good. It helps me to feel good about what I do.”
Those wishing to be considered for a wig from Lidia, or wanting to nominate someone who would appreciate it, should fill out the form below and explain their eligibility and need.
Lidia, the owner and manager of Lidia’s Wigs, a business run out of Lidia’s Hair Salon in Footscray, wants to extend her help to those needing a wig but unable to afford it.
She is offering to give away four wigs annually, each up to the value of $500, and also provide her expertise in fitting them.
The first wig will be handed out before Christmas with another given away every three months.
Lidia first started individually ordering wigs for customers about 15 years ago.
“People would come in and talk about getting a wig and then I would suss out something for a particular client depending on their need,” Lidia says.
Someone ordered a wig replicating the glossy black mane of Cher and after a few more inquiries from those wanting to emulate the pop diva’s curls Lidia put a Cher wig on display in her shop at 202 Barkly Street.
“I had so many inquiries that with time I realised if I had wigs in stock people would feel more comfortable coming in,” Lidia says.
While some wanted wigs just to try out the locks of a rock goddess, Lidia began to largely deal with those who had lost their hair due to cancer treatment or because of alopecia, a hair loss condition.
“About 8 to 9 years ago I had the courage to go to the Western Hospital to tell them what I was doing and they started to recommend people to me because it was a local need,” Lidia says.
What Lidia has learnt is that the distress of having to replace hair is magnified by “the great fear” that a wig will look unnatural or silly, so she uses her experience as a hairdresser to perfectly customize the hairpiece to the individual.
“It must be right for them, even if it is just a slight trim or a few adjustments around the edges,” Lidia says.
She remembers one lady, who having lost her hair, was dreading how she might appear at her daughter’s upcoming wedding.
The lady went to church wearing the wig that Lidia had fitted for her and was approached by a man who wanted to offer his extensive condolences, having heard of her illness.
After a lengthy and somewhat showy expression of sympathy he told the lady, to her hidden delight, “well at least you haven’t lost your beautiful hair”.
“I get a lot of satisfaction out of people looking as good as they can,” Lidia says.
“We always think of looks in terms of glamour but it’s not about that, it’s about individuals looking the best they can, that’s what it’s all about.”
“The replacement hair makes them feel good. It helps me to feel good about what I do.”
Those wishing to be considered for a wig from Lidia, or wanting to nominate someone who would appreciate it, should fill out the form below and explain their eligibility and need.
Entry Form